Swarm allows you to interact privately with a single member using direct messaging but also create a small group of members to interact with privately.
When should I use a Private Group?
There are many use cases for Private Groups, but here are just a few:
- Private group chats for more intimate discussions
- Group coaching/consulting
- Teams/departments
- Specific topic/project discussions
- Collecting content from a specific group of people
- Exclusive content/AMAs
- Staging content in a private area until it's ready to be made public in a Campfire
To add members to a private group, go to Private Groups and click on the icon or Create a Private Group.
![Notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F6f6befb3-0276-42e0-bea7-b5250c13b4ca%2Fd8baeb4c-2f52-4075-a0ff-fba4bd3e33ba%2FGroup_20.png?table=block&id=b95dbbaf-8719-460b-8047-ea167757c623&cache=v2)
You can then select the partipants (members) you’d like to add to the group. Give the group a name and choose whether you would like the Card or Feed layout. You can add a duration for the videos and audio if required.
![Notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F6f6befb3-0276-42e0-bea7-b5250c13b4ca%2Fd17a31ab-8f6d-42eb-90af-c53f21279ac2%2FGroup_21_(1).png?table=block&id=2dd5b562-6803-4a15-a62b-d78b38bd2957&cache=v2)
When you are ready click on Start the Conversation to begin.
Converting a Private Group Into a Hub
You might want to convert a Private Group into a Hub if for example you are working with a small group and are ready to launch to all your members.
To do this, go to the Conversation settings (top right corner). Add in the participants, Hub name, description, select a Hub layout, add a maximum duration for the videos/videos and Promote this Private Group to a Hub.
![Notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F6f6befb3-0276-42e0-bea7-b5250c13b4ca%2F24c1b706-acf9-4a40-b549-9ade077f3b36%2FGroup_29.png?table=block&id=9f95f9ed-8f91-4fe6-9938-0765c2e05ba8&cache=v2)
Converting a Hub Into a Private Group
You might want to convert a Hub into a Private Group, you might want to do this if you want to remove a Hub from all Space members. To do this go to the Conversation settings (top right corner), add settings, and Convert this Hub into a Private Group.
If you want to disable private groups or direct messages, please see this article for more information.