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How to White Label Your Swarm Account

This page walks you through the steps to follow to enable white labeling on your account.

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How to White Label Your Account

Step 1: From within your Swarm account, click on your profile picture in the bottom left corner and select Settings.

Step 2: A settings window will pop up. Select the White Label tab. If you're not already on the Expert plan, you'll be able to upgrade your account and the white label features will be enabled.

Step 3: Enter a subdomain in the Custom Domain box.

Step 4: Add the following entry to your DNS to point your CNAME to we.swarm.to:

Notion image

Step 5: Click Validate to check that your subdomain is pointing correctly.

Step 6: Once validated successfully, you'll be able to make additional customizations:

a) Select a Space. This is the Space that members will be directed to when they sign up or log in via your personalized subdomain. Please note: When this is set, the private space will not be available to any users on your white label site.

b) Give your white label a name. This name is used in meta information on your white label site.

c) Change the brand colors. Select a Primary, Secondary, Accent and Navigation color. These colors will override the Swarm defaults when you access your white label site via the customer URL.

  • Primary: This color is used for primary buttons and links.
  • Secondary: This color is used for secondary buttons.
  • Accent: This background color is usually used in popups or to highlight an element on a page.
  • Navigation: This background color is used in left and top navigation areas.
  • Select whether you would like your white label to default to light or dark mode.

Step 7: Click Save Changes and visit your white label url to see your branded site.

You'll notice that the white label settings screen is not visible on your white label site. To make any changes, make sure you do this via https://we.swarm.to.

In addition, when using https://we.swarm.to, you'll notice that all invite links are using your domain.

How to Install Your White Label App

To install your white label app, simply visit the custom domain you're using from a mobile device and follow the steps to install the app on your phone.

How to Activate Your Domain for Email

If you want to customize the email address used to send notification emails, please follow the steps below:

  1. Enter a custom email address within your white label settings.
    1. Notion image

      Note: Once you’ve made this change, any email notifications sent from your white label will not be delivered until your domain has been verified.

  1. To verify, please add the following records to your DNS (replacing mysite.com with your own top-level domain).
    1. CNAME
      em3655.mysite.com
      u23483187.wl188.sendgrid.net
      CNAME
      s1._domainkey.mysite.com
      s1.domainkey.u23483187.wl188.sendgrid.net
      CNAME
      s2._domainkey.mysite.com
      s2.domainkey.u23483187.wl188.sendgrid.net
      TXT
      _dmarc.mysite.com
      v=DMARC1; p=none; rua=mailto:rua@dmarc.brevo.com
  1. Once that’s done, please email hey@swarm.to to let us know and we will activate it for you.
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